Selected projects

  • EGYMEGYM Squat Test: AI Mobility Assessment

    Outcome
    Outcome:
    Delivered a premium onboarding assessment and unlock actionable mobility insights using 3D body analysis.
    Impact
    Impact:
    Reduced flexibility test time 5 min → 20 sec; doubled flexibility test retention
    Tasks
    Tasks:
    Led the whole development process from ideation to launch, including design sprint, rapid prototyping, cross-functional execution (tech, UX, research, sport science), rollout + post-launch optimization.
    Role
    Role:
    Product Lead

  • EGYMFitness Hub seca edition: Integrated BIA Assessments

    Outcome
    Outcome:
    Launched a new product that combines best in class onboarding with medical-grade body composition analysis.
    Impact
    Impact:
    Successfully shipped a partner-integrated innovation product to global markets; enabled large-scale pilots and GTM execution with enterprise customers.
    Tasks
    Tasks:
    Owned the software product from concept to global launch, drove product/design/engineering decisions, cross-company coordination with seca, ensured readiness for key milestones (tradeshows, pilots, enterprise customers).
    Role
    Role:
    Product Manager (Software)

  • EGYMEGYM Genius: AI Training Plans

    Outcome
    Outcome:
    Democratized personal training experiences by enabling fast, AI-powered training plan creation at scale.
    Impact
    Impact:
    Reduced plan creation time 60 min → 20 min; increased Fitness Hub NPS 4.0 → 4.2; ensured great launch success in time for the 2024 tradeshows
    Tasks
    Tasks:
    Owned the end-to-end Fitness Hub experience, shaped holistic member journey across devices, ensured delivery across MVP/pilot/rollout.
    Role
    Role:
    Contributing PM (Fitness Hub)

  • Interhyp GruppeInterhyp Home: New mortgage comparison product

    Outcome
    Outcome:
    Modernized a core part of the interhyp platform (the mortgage comparison engine) to be used by both professional advisors and end customers.
    Impact
    Impact:
    Rolled out the new product to 10,000+ professional users, supporting the readiness for €10B+ annual volume through the platform.
    Tasks
    Tasks:
    Took over the rebuild of core comparison product, translated the (new) platform strategy into quarterly planning + sprint execution, coordinated internal/external developers and UX designers, managed rollout strategy.
    Role
    Role:
    Product Owner

Skills

This amongst others is what I bring to the team

Product Management

Product Strategy & RoadmappingUser Journey DesignProduct DiscoveryCross-functional CollaborationProduct DeliveryStakeholder AlignmentOutcome-driven Product Development

AI & Innovation

AI Product DiscoveryLLM-powered WorkflowsPrototyping with AI ToolsAI-Assisted Research & SynthesisAI Adoption in TeamsStaying at the forefront of emerging AI tools

Product Analytics & Decision Making

Product AnalyticsKPI Definition & TrackingData-informed Decisions

Platforms, Hardware & Systems

Software + Hardware Product DevelopmentML-enabled ProductsCross-Ecosystem DeliveryPartner Integration

Languages

GermanEnglish
OpenAI
Claude AI
Gemini
Cursor
Miro
Notion
GitHub
Jira
Vercel
n8n
Tableau
Mixpanel
Zapier
Microsoft Office
Google Workspace
OpenAI
Claude AI
Gemini
Cursor
Miro
Notion
GitHub
Jira
Vercel
n8n
Tableau
Mixpanel
Zapier
Microsoft Office
Google Workspace

🙏 to logo.dev

Code

Cursor
src > components > hobby-projects.tshobby-projects.ts
const hobbyProjects = [
{ title: "workwAIse — AI Chat Interface",
link: "https://www.workwaise.app/home",
},
{ title: "CV Website",
link: "https://alexbuechel.framer.ai",
},
{ title: "Portfolio Website",
link: "https://alexb-ai.vercel.app",
},
{ title: "Stance — AI Persona Panel & User Feedback",
link: "https://stance-ai.vercel.app",
}
];
export default hobbyProjects;
Open:workwAIseCV WebsitePortfolio WebsiteStance
$ npm run dev

Private Gems

Learn a bit about me besides (and maybe within) work

Sport Lover

Group training, running, cycling — and always exploring new group sports to stay energized and sharp.

Avid Reader

From PM classics (Teresa Torres) to fantasy and sci-fi — I love good books and great storytelling.

City Collector

I love discovering new countries (especially cities) and learning culture through food, people, and history.

AI Explorer

Experimenting with LLMs and AI workflows — stay at the forefront of whats possible now.

Lifelong Learner

Always learning something new — and connecting dots across tech, products, and completely random topics.

People Enthusiast

I get energy from meeting friends, exchanging ideas, and being around people I genuinely like.

Product Builder

Building small tools and products — mostly because I love the art of craft.

Confident Presenter

Sharing ideas and presenting to audiences. Sometimes even on a big stage.